Bad 25: Sales & Chart Performance (Week 3)

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It’s been almost a month since the Bad 25 campaign was unleashed on the world.

While the companion DVD “Live at Wembley” continues to sell reasonably well in it’s stand-alone form, the album is struggling to hold it’s own on the charts.

This week the “Live at Wembley” DVD has dropped from the top spot in France, finishing at an impressive #3 on the Music DVD chart after four weeks on the market. Also making the French Music DVD chart this week are “Vision” (#18) and “Live in Bucharest” (#40).

“Live at Wembley” sits neatly at #5 on the Australian Music DVD charts, down just one place from #4 last week, and seventeen spots above Jackson’s 22x Platinum selling “Number Ones” release.

Other areas in which “Live at Wembley” continues to chart include Spain (#11) and the UK (#10). Jackson’s “This Is It” and “Moonwalker” make the UK Music DVD chart as well, landing at #20 and #24 respectively.

The “Bad 25″ album, however, is not so easy to track on the charts.

Although once again performing strongly on the U.S Billboard Catalog album chart – where it spends another week at #1 – the album is largely unsighted elsewhere.

In the overall Billboard 200 “Bad 25″ languishes at #85, and has dropped completely off the Australian and UK album charts.

The album maintains decent results in some European countries, standing firm at #17 in Spain, and #31 in France. “Bad 25″ also comes in at #37 on the Japanese album chart.

On the most significant chart of all – the United World Chart – “Bad 25″ again held onto a top 40 spot, closing out the week at #30.

In it’s third appearance on the global chart the set is quoted as having sold a further 34,000 copies this week. That brings the album’s total worldwide sales to more than 200,000 copies in just three weeks, following results of 123,000 (week 1) and 47,000 (week 2).

As stated in my sales previous reviews, these statistics are more impressive when you acknowledge that each copy “Bad 25″ consists of either two CDs (standard album), or three CDs and a DVD (box set).  Each disc sold counts as one “unit”.

The total number of units shifted so far is estimated to be somewhere between 450,000 – 530,000, and climbing.

Over the coming weeks Spike Lee’s “Bad 25″ documentary will grace New York and Los Angeles movie theatres, in exclusive one-week engagements. This is scheduled to be followed by the highly anticipated broadcast of the documentary, which will air on ABC in the United States this Thanksgiving.

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